Video & Animation
Video popularity has gone through the roof with the rise of social media. The simple reason it's popular is because people engage with it far more than any other content such as text, slide shows or photo's. Although we all watch video content socially, many marketers still aren’t using video as part of their digital marketing strategy or aren’t getting the best results from it. B2B & B2C both benefit in many ways:
Live streaming events
- Online advertising
- Social media ads
72% of customers prefer learning about a product or service through video.
For twitter users, tweets that feature video content yield 10 times as much engagement as Tweets that don't.
Users spend 88% more time browsing on websites that have video. (Source: Oyova)
Wyzowl’s research revealed that people watch an average of 16 hours of online video per week. 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
Google claim that YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined and shopping-related videos on YouTube grew in the U.S. by more than five times over the past 2 years.
It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84. (Source: Marketing Charts)