SEO & Paid Social
Your marketing will not grow organically without cutting-edge SEO
Search Engine Optimisation (SEO) is the pillar of effective digital marketing, but if you’re producing all these contents and they are not being found by your potential customers, is there any point?
If you want to achieve the best rankings for both bottom of the funnel keywords which drive sales-ready leads and top of the funnel phases which drive brand awareness, then you can’t afford to neglect the SEO on your website.
To attract customers to your business by delivering value is essential to sales conversion. SEO is a tactic that supports this philosophy by helping your content and pages become visible in search engines.
Google and other search engines reward websites that are optimised in the right way. Effective links, fast page speeds, user experience and websites with good domain authority all perform better on Search Engine Result Pages.
No matter how good a website page looks, it won’t rank well on search engines if technical SEO work isn’t carried out. Technical SEO work ensures your pages can be found by the search engines and the hierarchy doesn’t confuse them. It also makes the experience as optimal as possible for your prospects as their experience through things such as device layout and speed impact your rankings.
On Page Optimisation
Ensuring that pages are optimised helps ensure search engines understand your content and rank it for the correct topics. This includes looking at everything from your page titles and meta descriptions to image alt texts.
A key part of SEO is having an effective link earning strategy. The right strategy will see your website’s domain authority rise and you’ll enjoy the benefits as a result. These links have the ability to hugely increase your traffic and are still a key part of SEO despite being one of the oldest tactics.
Shortcut your Paid Social success
We make your investment in Google Ads, Pay Per Click (PPC), LinkedIn, and Facebook more accountable and deliver results based on strategies that work.
Social PPC is a key component of the business’s scale-up marketing tool. You can enjoy the benefits of having a fully-fledged paid social strategy which we’ll manage for you in-house.
It’s really important that we understand your business, so our strategy phase revolves around understanding exactly what we should target, who we should target and on what platforms.
Once we’ve strategised, it’s time for us to get to work and set-up your paid social campaigns. We’ll create specific ad groups, write compelling ad copy which engages with your target audience along with visual creative, eye-catching assets that get your ads noticed.
From here on, it’s all about optimising your strategy and tactics making sure that you’re seeing a positive ROI on your budget. We constantly check the performance of each ad and tweak where necessary to get optimal results whether that’s increased traffic, leads or conversions.