Salesforce Vs HubSpot

Choosing a right CRM platform is crucial to scale up your business in the digital world. We compare two of the top-rated CRM platforms HubSpot and Salesforce to help you make a decision about the CRM that’s right for you.

If you prefer to talk to us, get in touch for a detailed analysis of your business and choose the most suitable CRM tool for your business. 

What does HubSpot do?

HubSpot is a cloud-based customer relationship management (CRM) platform with Marketing Hub, Sales Hub, Service Hub, and CMS Hub software applications that help scaling companies grow better.


What does Salesforce do?

Salesforce is a cloud-based customer relationship management (CRM) platform with applications for sales, service, marketing and more that help bring customers and companies together.


An Overview of Sales Hub

Sales Hub is an all-in-one sales CRM that includes sales custom objects, engagement software, CPQ tools, and powerful sales analytics to help teams work more efficiently, save time, and grow revenue. 


Sales Hub combines power and ease-of-use, resulting in a powerful CRM that sales leaders love and reps love using.

An Overview of Sales Cloud


Sales Cloud is an all-in-one sales CRM that brings together sales automation tools, reporting, deal management, and more. 


Sales Cloud enables businesses to manage leads, track progress, and automate sales processes.




The sticker price doesn’t always tell the whole story of the software you’re buying. To help you understand the difference in total cost of ownership between HubSpot and Salesforce, let’s break down the common expenses.

HubSpot includes all the features you need in its advertised price, and you only pay for additional revenue-generating sales seats. Free seats are available for team members who need visibility into the business, such as reporting, without any of the day-to-day functionality of sales tools. 

Salesforce charges for every user and requires paid add-ons for essential features. Aligning your marketing and sales teams, giving executives visibility into reporting, or even letting your reps operate in a shared inbox is going to cost extra.


Your CRM is the foundation of your sales process. It should keep you organised, increase efficiency, give leadership clear direction on how to grow revenue, and scale with your growth. Below we take a look at how HubSpot and Salesforce compare across some of the most critical CRM capabilities.


Take Control and Flexibility 


HubSpot is uniquely dedicated to ease-of-use and simplicity for admins, reps, and managers. This way, you spend less time (and money) getting your sales system to work how you want it to. Customers have the freedom to organise and administer their CRM without the need to hire a dedicated admin. You must use the support available from HubSpot to get the best results.


Salesforce implementation and maintenance requires experienced and well-trained administrators. Salesforce customers may need to bring in a consulting agency or hire one or more full-time admins, or have current employees become Salesforce administrators.



Power and Foundation


HubSpot CRM combines a consumer grade user experience with enterprise power. Sales Hub delivers on contact management, sales analytics, sales automation, pipeline management, and much more. Sales Hub products are trusted by thousands of growing mid-market B2B companies, enterprise brands, and high-growth unicorns to scale with them as they grow.  


Salesforce offers top-of-the-line contact management, dashboards, analytics, pipeline management, sales automation, forecasting and much more. They offer a wide range of powerful products for businesses of all sizes. 


Both HubSpot and Salesforce offer the most powerful, complete tools for sales teams on the market.



Ease of Use and Adoption


HubSpot is a very user-friendly CRM and B2B software, with rep adoption often cited as a key benefit among HubSpot users. As a result, customers making the switch to HubSpot often see an improvement in their data quality. When paired with HubSpot’s powerful reporting and automation features, high-quality data gives admins greater visibility into the overall health of their business. 


Salesforce is incredibly powerful with robust reporting that’s endlessly customisable. This customisation can take time to implement and require training to master. G2 crowd users ranked HubSpot above Salesforce in ease of setup.


HubSpot and Salesforce both offer powerful tools for sales teams. But what good is power if the tools are hard to learn, understand, and put to use? A great CRM should be easy-to-use and loved by all.



All in one platform


HubSpot’s CRM and supporting Sales, Marketing, & Service suites have all been built by HubSpot from the ground up. The result is a unified and consistent user experience where data, reporting, and individual tools are all similar and work in concert with each other. 


Salesforce offers more products and tools, but their breadth can come at the cost of usability and maintenance. Their platform has grown through acquisitions such as Pardot, which can create a less integrated user experience for customers. 


HubSpot and Salesforce are all-in-one platforms. They both offer a CRM along with all the tools your front office teams need including sales, marketing, and service tools. Choosing an all-in-one CRM for your teams to use will not only unite your work and data, but also create a better end-to-end customer experience.



Scale and Customisation


HubSpot prioritises ease-of-use and prescriptive recommendations to make it easier for businesses to get started. HubSpot also offers a flexible data structure for your CRM with custom objects, so custom implementations are a breeze. HubSpot’s usability means that you have the flexibility to change and adapt your HubSpot instance over time, layering in more customisation and nuance as your business scales.


Salesforce offers endless customisation for the most complex organisations. This level of customisation allows for best-in-class forecasting and reporting dashboards. However, these advanced features may require more admin support, which can make it difficult for businesses to change and adapt their Salesforce instance over time. 


HubSpot and Salesforce both offer powerful software for fast-scaling businesses. As a business evolves, it’s important for your CRM to be able to grow and change with your business needs. With this in mind, having the flexibility and control to customise your CRM is critical.





HubSpot’s App Marketplace takes the same approach to 3rd party integrations as it does its own software – focusing heavily on power, ease-of-use, and quality. Installing and configuring integrations via the marketplace is simple with over 500 apps and integrations, many of which are native integrations.


Salesforce’s AppExchange is the largest and broadest CRM app marketplace, offering a wide variety of options for different requirements. AppExchange is the fast and easy way to extend Salesforce with over 3,400 apps and integrations. 


HubSpot and Salesforce both offer excellent add-on functionality through a robust app ecosystem. Both offer open APIs and developer tools to help you cater your CRM to your company.





HubSpot offer phone and email support at no extra charge for Pro and Enterprise customers– and you won’t pay more for it as you grow. HubSpot Academy, consistently ranked as one of the top online learning platforms in the world, is also available right at your fingertips. 


Salesforce charges 20% of your net contract price for 24/7 premier support, while additional feature access costs 30% of your net contract price. With percentage pricing as you spend more on additional seats and add-on features, you’ll have to pay more for the same support. When choosing a Salesforce support plan, you’ll want to carefully forecast how much your team will need.



HubSpot and Salesforce Integration


With HubSpot’s fast, reliable, and powerful integration with Salesforce, syncing your data can be done in minutes – no technical setup required. This makes it possible to use both platforms for your different teams.

See the benefits of selling with a CRM system today. Explore how CRM can take the pain out of your pipeline management.